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Standing at the nexus of function and style is LA designer Jerry Lorenzo, whose streetwear label Fear of God is an authentic representation of today’s diverse youth culture. Regularly referred to as a ‘cult leader’ his engagement with a digital audience has inspired a community of avid fashion proselytes. Neue Luxury is proud to present an interview series with Jerry Lorenzo about his cult-label Fear of God.

EPISODE 1 – INFLUENCES & IDEAS

EPISODE 2 – PROCESS

EPISODE 3 – AESTHETIC & FUNCTION

Neue Luxury • Issue 8 • Fashion • Feature,TV • BY Neue Luxury SHARE

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    Fear of God’s cardinal rule is that the simplest solution will often be the best one. The brand is known for selling high quality streetwear staples—plaids, abraded denims, oversized hoodies—to a luxury clientele, but its appeal can be difficult to define in exact terms. “I’m not conceptual or art driven,” Lorenzo told the German fashion editor Joerg Koch, “I’m solution oriented”.

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