Standing at the nexus of function and style is LA designer Jerry Lorenzo, whose streetwear label Fear of God is an authentic representation of today’s diverse youth culture. Regularly referred to as a ‘cult leader’ his engagement with a digital audience has inspired a community of avid fashion proselytes. Neue Luxury is proud to present an interview series with Jerry Lorenzo about his cult-label Fear of God.
EPISODE 1 – INFLUENCES & IDEAS
EPISODE 2 – PROCESS
EPISODE 3 – AESTHETIC & FUNCTION
Neue Luxury • Issue 8 • Fashion • Feature,TV • BY Neue Luxury SHARE
Bringing back the fun
I visited Scott at his studio located amongst the vintage stores and record shops down the wrong end of Melrose Avenue in LA. Arriving outside a nondescript, blacked out shopfront, I double and triple checked the address, however any doubts rapidly subsided when Jeremy himself opened the door, welcoming me into his colourful world.
This brutal world
The exterior of Rick Owens’ Venetian apartment looks, at first glance, decidedly un-Rick Owens. Perched on the beachfront of Lido, in a quiet area south of the main tourist hub, the pistachio façade of the building gives nothing away. There is no bell, just suspicious neighbours.
FEAR OF GOD
Fear of God’s cardinal rule is that the simplest solution will often be the best one. The brand is known for selling high quality streetwear staples—plaids, abraded denims, oversized hoodies—to a luxury clientele, but its appeal can be difficult to define in exact terms. “I’m not conceptual or art driven,” Lorenzo told the German fashion editor Joerg Koch, “I’m solution oriented”.