Neue Luxury is a global dialogue on luxury in the 21st century

Neue Luxury

Rolls-Royce Vision NEXT 100

 

 

In a spectacular event at London’s Roundhouse, the Rolls-Royce VISION NEXT 100 was presented today. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle,’ defining the future of luxury mobility. The Rolls-Royce VISION NEXT 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility—a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants.

Brought to life by Rolls-Royce after many months of study and consultation with current patrons of the brand, the car represents their clearly expressed desire for an assurance that the marque’s plans for the future of luxury personal mobility will continue to embody the key attributes that have made Rolls-Royce the preferred marque of the most discerning and powerful patrons in the world for over a Century.

Led by Director of Design Giles Taylor, the Rolls-Royce Motor Cars design team embarked on a quest to answer “How can we recast luxury for the next 100 years?” Through their design interrogation, the team found that they had to address two further questions: “What will a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades?” and “How do we at Rolls-Royce today envision how we meet those expectations?”. Commenting on the VISION NEXT 100, Mr Taylor commented “We were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque”.

The Rolls-Royce VISION NEXT 100 is one of four announced by the BMW Group in Munich on 7 March 2016, as it launched its centenary—THE NEXT 100 YEARS. In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars. For Rolls-Royce, the end of production of the seventh generation Phantom—considered by aficionados to be "the best car in the world"—represents the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold new chapter.

In presenting the Rolls-Royce VISION NEXT 100, the marque has rejected the common notion that the future of personal transport is a utilitarian, anonymous and functional one. Rolls-Royce has stepped bravely into the future to propose a no-compromise, fully autonomous, coachbuilt, personalised vision to those customers who wish for an emotional attachment to their car. In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Advanced manufacturing technologies will enable customers to involve themselves in the design of the shape, size and silhouette of their personal Rolls-Royce vision. The future customer will commission his or her own concept.

The 103EX powerfully expresses the future of luxury, while still maintaining the iconic tropes of any true Rolls-Royce: The Spirit of Ecstasy, the Pantheon grille, the long bonnet and the iconic proportions of the entire vehicle. At 5.9 metres long and 1.6 metres high, it mirrors the perfect dimensions of today’s Phantom Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s.

For the 105 years since her creation in 1911, the Spirit of Ecstasy, modelled by sculptor and artist Charles Sykes, on Eleanor Thornton, has silently guided every Rolls-Royce owner through the momentous events of their lives. She has stood as an elegant presence at some of history’s most notable events. Today, the ‘Voice of Eleanor’ inhabits the Rolls-Royce VISION NEXT 100, delivering the dream of an effortless future to her owners. Digitally connected to every aspect of her owners’ lives and her surrounding environment, ‘Eleanor’ becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Imbued with her own artificial intelligence, she works intuitively to advise her owners on itineraries, schedules and options before they leave their residence, reminding about appointments and tasks and making suggestions to ease any anticipated impediments.

Rolls-Royce has also harnessed the power of the virtual space to bring the experience of the VISION NEXT 100 closer to those unable to personally see the vehicle in London. The Vision 360 CGI experience immerses the viewer in a journey from Goodwood, the Home of Rolls-Royce, through to vision of the future of luxury. Viewers can enjoy and explore the fine detail of Rolls-Royce 103EX, guided by the voice of the original Spirit of Ecstasy, Eleanor Thornton, on YouTube 360°.

In speaking at the launch, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars commented “Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.”

For more visit www.rolls-roycemotorcars.com

Neue Luxury • Automotive • News • BY Neue Luxury SHARE

Related Features

    411
  • Automotive • News • SHARE

    ROLLS-ROYCE CULLINAN

    Discover the first Rolls-Royce SUV

    Heralding a new era for the marque, the Rolls-Royce Cullinan is the first SUV in the Rolls-Royce bloodline, responding to the demands and desires of a growing luxury clientele. “Our answer to the visionaries, adventurers, explorers and those who believe in the supremacy of liberty is the Rolls-Royce Cullinan.” Comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars.

  • 228
  • Neue Luxury • Automotive • News • BY Neue Luxury SHARE

    ROLLS-ROYCE DAWN

    Inspired by fashion

    On Wednesday 24 May 2017, Rolls-Royce Motor Cars launched its largest Motor Cars showroom in the Asia Pacific region (outside of mainland China) in Melbourne, Australia. To celebrate the occasion, the avant-garde ‘Dawn—Inspired by Fashion’ super-luxury Drophead Coupé was unveiled.

  • 230
  • Neue Luxury • Automotive • News • BY Neue Luxury SHARE

    ROLLS-ROYCE EXHIBITION

    The Great Eight Phantoms

    Since its debut in 1925, a Rolls-Royce Phantom has stood as witness to history’s most defining moments, from treaty signings to occasions of state and events that have defined the world we live in today. To celebrate its 92 years as one of the most celebrated luxury items, Rolls-Royce is holding an exhibition, The Great Eight Phantoms, to be held at the end of July in Mayfair, London.

Share this