Neue Luxury is a global dialogue on luxury in the 21st century.

Neue Luxury






    Private viewing and shopping experience

    Described as daring, curiously compelling and with a streak of mystery and eccentricity, Alessandro Michele was appointed as Gucci’s creative director in January of 2015. This exclusive private preview and shopping experience will ensure that you are one of the first to preview Michele's latest collection in the ultra-exclusive Milano boutique. 


    Private bespoke design and fitting

    This exclusive private bespoke design and fitting experience is for those looking to create their ultimate one-of-a-kind dream garment in Dolce&Gabbana’s private residence. Supported by a Dolce&Gabbana master tailor and atelier director, you will be guided through the selection of luxurious fabrics, leathers and embellishments from their collection while enjoying champagne, canapés and conversation with representatives of one of the world’s finest fashion houses.


    Haute couture private presentation

    With access to the Atelier Versace private haute couture presentation within the Presidential suite of Four Seasons Hotel George V in Paris, you will be the envy of the fashion cognoscenti with an opportunity to meet Donatella.



    Discover a world of glamour & celebrity

    Each January, the entertainment community around the world turn their attention to the Academy Awards. Interest and anticipation builds to a fever pitch, when hundreds of millions tune in to watch the glamorous awards ceremony and discover who will be recognised with filmmaking's highest honours. As one of our most exclusive experiences, this rare opportunity to join the most iconic names in film and entertainment comes with private styling sessions and the opportunity to join nominees and winners at the infamous Vanity Fair Oscar After Party.


    The ultimate insiders experience

    With platinum level seating, access to select Grammy Museum events and a coveted invitation to the exclusive official after party, this experience is for those who know their Cardi B from their Jay-Z.



    A private audience with fashion royalty

    Anna Wintour is one of the most recognised and influential names in fashion. As editor-in-chief of American Vogue and the artistic director of Condé Nast, Wintour has consistently captured the zeitgeist to stunning editorial and material effect. This intimate opportunity to meet Ms Wintour followed by a private tour of the Conde Nast Headquarters, is something rare and exciting.


    A private audience

    Named one of Time magazine's 100 Most Influential People, Diane von Furstenberg entered the world of fashion in 1970 when she moved to New York and, two years later, founded her eponymous line. This private audience with Ms Furstenberg is complemented by a personal tour of DVF headquarters, private luxury transfers and accommodation at Soho House NYC.


    Red Carpet Experience

    The Festival de Cannes is one of the most coveted and prestigious film festivals in the world. Attracting the most iconic and glamorous film cognoscenti, this experience comes replete with 5 nights luxury accommodation at Hotel Martinez, official luxury transfers to and from the red carpet as well as Festival accreditation and access to the most coveted parties.


    The ultimate broadway experience

    Immerse yourself in the energy and glamour of this smash hit musical with this intimate and personal insider’s experience. Complete with a pre-show dinner with the cast, premium seating and VIP in-theatre meet-and-greet, you won't want to return to your luxurious accommodation at the Whitby Hotel.


    The ultimate insiders experience

    With platinum level seating, access to select Grammy Museum events and a coveted invitation to the exclusive official after party, this experience is for those who know their Cardi B from their Jay-Z.


    A world of excitement, glamour and celebrity.

    The Golden Globe Awards was established in 1943 by the Hollywood Foreign Press Association with the intent to recognise and celebrate the best in entertainment and film. Replete with private luxury transfers, VIP seating at the glamorous ceremony, access to the official awards after party and three nights’ accommodation at a five-star hotel in Beverly Hills, this is the ultimate insiders’ experience.



    The ultimate personal shopping experience

    Paying homage to the history of couturiers who showcased their creations in trunks to elite clientele, Moda Operandi is the only online retailer to invite clients to pre order next-season’s looks straight from the runway. With unprecedented access to stunning ready-to-wear, this private shopping experience comes replete with a personal stylist to curate your own personal collection based upon your exacting needs and preferences.


    A world of fashion, glamour and style.

    Creative, glamorous and bursting with energy, we invite you behind the veil to take part in one of the world's most anticipated fashion events: New York Fashion Week. With exclusive all access to a roster of extraordinary shows, private transfers, private styling sessions and accommodation at the luxurious Whitby Hotel, this experience provides the perfect setting to immerse yourself in a world of fashion, glamour and style.


    Creative, glamorous and bursting with energy 

    Now in its 33rd year, London Fashion Week is a bi-annual fashion showcase that plays host to many of the biggest and brightest names in fashion. With three nights’ accommodation at the luxurious Haymarket Hotel, private transfers, VIP seating at shows of your choice, designer meet & greet and Michelin star dining, we invite you to one of the world’s great fashion spectacles.


    A Marrakech pilgrimage

    Morocco is a land of colourful contrasts—from centuries-old traditions to dramatic landscapes and striking design—the country is a melting pot for creative minds. Marrakech in particular has inspired designers for decades and was notably a significant influence on Yves Saint Laurent who first visited the city in 1966. We invite you to retrace Yves’ footsteps with a private tour of the Musée Yves Saint Laurent Marrakech (MYSLM) with an internationally acclaimed fashion writer and curator. 


    The most prestigious fashion event in the world

    Spanning 9 days, more than 100 designers descend upon the City of Light to present the most highly coveted fashion from the world’s most emblematic brands. This experience is for those who seek to immerse themselves in a world of fashion, creativity, glamour and style with private transfers, accommodation at the luxurious Hotel Plaza Athenee and unprecedented VIP access and seating to shows of your choice.


    One of the world’s great fashion spectacles

    Established in 1958, Milan Fashion Week is undoubtedly the most prestigious showcase of Italian fashion in the world. Presenting more than 170 shows by designers such as Armani, Versace, Dolce and Gabbana and Prada, this biannual event is staged throughout the Quadrilatero della Moda in Milan and attracts the worlds fashion, film and art elite.




    A unique and intimate gastronomic experience

    Enveloped by lush tropical greenery and azure blue ocean, Bawah Reserve rests in sheltered seclusion 160 nautical miles northeast of Singapore in Indonesia’s remote Anambas Archipelago. With a bespoke menu designed and prepared by a Michelin star chef, this private dining experience comes replete with seaplane transfers, a dedicated experience manager, head sommelier, service staff and private butler.


    From Paris to Provence

    American writer Henry Miller once remarked that “To know Paris is to know a great deal”. As the most visited city in the world, Paris has captivated, seduced and inspired for centuries. With an unmistakable aura of romance and mystery, your experience will commence with two nights at the most luxurious Parisian pied-à-terre, La Réserve Paris where you will find yourself in the heart of the city overlooking the Grand Palais, the Eiffel Tower and the Pantheon.


    Ultimate Iceland

    Iceland is a country of extreme geological contrasts. Widely known as 'The Land of Fire and Ice' Iceland is home to some of the largest glaciers in Europe, and some of the world’s most active volcanoes. This exhilarating experience takes guests to two of the most exclusive and majestic destinations in Iceland, the exclusive Deplar Farm and the sublime Blue Lagoon. 


    An unrivalled adventure through Kenya and Northwestern Rwanda by private jet

    French novelist Marcel Proust once remarked that "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes". With its vast array of wildlife, millions of kilometers of pristine wilderness and inspiring warmth and hospitality, Africa is unlike any place on earth. Considered by many to be the cradle of civilisation, this thirteen day/twelve night experience takes guests on an unrivalled adventure through some of Kenya and Northwestern Rwanda most exotic and captivating landscapes.


    Private viewing

    As one of art history’s greatest triumphs and tragedies, Da Vinci captured the scene using an experimental technique in favour of traditional fresco painting to dramatic consequence. This private after hours experience is a chance to view the work in quietude. Accompanied by a certified art history guide, you will be free to explore the semiotics, composition and rich history of the breath-taking masterpiece on your own terms.


    Create a bespoke objet dart

    Born in Turin, Giampiero Bodino was an architecture student when he first experienced the world of design. With accommodation at the Bulgari Hotel in Milan and VIP access to a private lounge located on Monte Napoleone, this experience is for those who appreciate the profoundly moving and sculptural work of this Master Craftsman.


    From London to Sion

    As one of the most luxurious mountain experiences on offer, this thrilling adventure commences with private luxury transfers from your home in London to Farnborough/Northolt where you will take a private jet to Sion, Switzerland.


    Experience the world’s most northern heli-skiing

    Experience the world’s most northern helicopter skiing as you explore the Arctic Cordillera range of Baffin Island—the most dramatic mountains in the Arctic icefields with tumbling glaciers, deep fjords and the world’s tallest sheer granite walls.


    The ultimate luxury heli-skiing experience

    As one of the largest yachts available to charter, Cloudbreak comes replete with a crew of up to 22 including a spa manager, physiotherapist and yoga instructor. Simply put, this is ultimate luxury heli-skiing experience.


    An unforgettable afternoon of art and discovery.

    Just outside of Brussels in the heart of Rhode-Saint-Genèse, among the quaint European houses and large manicured gardens, is where artist Johan Van Mullem is creating artworks of an otherworldly nature. Inspired by the collective consciousness that survives from generation to generation, Van Mullem’s artwork invites you to gain a deeper understanding of the human consciousness. Join the artist in his private residence and studio for lunch and an unforgettable afternoon of art, conversation and discovery.


    Superyacht experience

    As the most coveted super-chic event on the F1 calendar, the Monaco Grand Prix has played host to the world’s rich and famous since 1929. With unparalleled access to exceptional hospitality and dining, this experience is set aboard a luxury tri-deck Super Yacht where you can rub shoulders with F1 drivers who come aboard for exclusive interviews, photograph and autograph sessions.



    A supercar experience like no other

    Surrounded by magnificent limestone and granite mountains, Lake Como has long been a source of inspiration and beauty. Setting off from Milan your adventure will begin with 50kms of highway driving in order to settle in to your chosen Ferrari 488 Spider, 488 GTB, 458 Spider, Portofino, California T, or should you prefer, Lamborghini Huracan LP 610-4 or LP 610-4 Spyder. 


    The ultimate Arctic experience

    As the temperature plummets in Northern Finland and the landscape crystallises, the scene is set for this unforgettable automotive adventure. Located only 200 miles north of the Arctic Circle, your experience will commence within Finland’s most expansive winter testing facility under the expert guidance of a McLaren ice driving specialist.


    An intimate and rare experience

    Based in Maranello, Italy, Ferrari is arguably the most iconic luxury sports car manufacturer in the world. With the most successful Formula One Team in history, Ferrari road cars are seen as a symbol of speed, status and wealth. This experience will see you venture into the iconic Ferrari Factory for an intimate and rare behind the scenes tour.


    The pursuit of perfection

    There are few things more important or more central to F1 than passion. Awakened through the pursuit of perfection, it is passion that propels our fascination with the world's most glamorous and exciting automotive pursuit. Complemented by VIP access to the most exclusive opening night parties, driver introductions and lounge access, this experience will allow you to be immersed in the glamour and spectacle of F1's season finale.


    A private tour with Stefano Domenicali

    Showcasing the best in Italian automotive design, this experience will commence with a personal tour of the Lamborghini factory in Modena accompanied by chief engineer and the CEO of Lamborghini, Mr Stefano Domenicali. Following your tour, you will be invited to a private lunch with Mr Domenicali in order to discover what makes the marque one of the most exotic and coveted in the world.


    Haute Horologerie 

    Jaeger-LeCoultre is one of the most iconic Swiss luxury watch manufacturers in the world. Founded by Antoine LeCoultre in 1833, Jaeger-LeCoultre revolutionised the art of horology and in doing so turned the small village of Le Sentier, next to Le Brassus in the Vallée de Joux, into the cradle of fine Swiss watchmaking.


    Become the first private citizen to walk in space

    A spacewalk is one of the pinnacles of human spaceflight. Even for professional astronauts, the opportunity to leave the space station and float above the Earth is a rare and exhilarating experience.


    See the world as it was made to be seen.

    The International Space Station (ISS) is mankind’s only permanently manned outpost. In low-Earth orbit it circles the Earth every 90 minutes. A visit to the ISS is like no other experience. When you reach Earth orbit you will be traveling at 17,500 miles per hour, over 250 miles above the Earth’s surface and you will be weightless, floating inside your spacecraft.

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