Neue Luxury is a global dialogue on luxury in the 21st century

Neue Luxury

Luxury

 

 

Even today portraits of the aviatrix convey a powerful sense of allure and exhilaration. Throwing caution to the wind with their daring adventures, the exploits of the aviatrix captivated the world and the zeitgeist of an era of progress when women began to radically challenge conventional gender roles. Although the first powered aircraft had been invented in 1903 by the Wright Brothers, it was in the 1920s and 1930s that aviation made its most significant developments. Aircraft became more technologically sophisticated, able to fly longer distances and capable of taking passengers to see the world. It was also a period in which record breaking flights were being attempted. In 1927 Charles Lindbergh made his solo transatlantic flight. And the following year two Australians, Charles Kingsford Smith and Charles Ulm, accomplished their transpacific flight which made international headlines. Plane travel quickly became associated with adventure and glamour and their pilots became the celebrities of the day.

Women flew solo as early as 1909, but public attitudes to female pilots had not changed much since 1910 when Orville Wright stated the commonly held view that ‘women were too nervous to fly’. Decades later women would still contend with condescending remarks. Aviation was tied up with ideas of heroism, speed, risk and adventure, and was considered a fundamentally masculine realm. Male pilots often guarded their practice closely, obstructing women who wanted to learn the necessary skills. However, such sentiments only encouraged the women who proved that they too could become part of aviation history. This was a new era, and women were conquering the domains of men and machines. The aviatrix was breaking aviation records, and proving that flying was certainly not for the faint hearted. They relied on their mechanical and navigational skills to get themselves out of dangerous situations. Many encountered turbulent conditions, exhaustion and mechanical problems, as well as having to land their planes on rough terrain—some lost their lives.

This was a new era, and women were conquering the domains of men and machines.

In 1930 Australian aviatrix Lores Bonney began flying lessons in secret. Eventually her husband purchased her a DH60 Gipsy Moth aircraft, which she called ‘My Little Ship’. Being a leather manufacturer, he also had two full-length suede flying suits made for her. When she landed at Croydon airport on 21 June 1933, she became the first woman to fly from Australia to England. Extraordinarily, every step of her journey was reported in the Australian press, ‘Mrs Bonney’ becoming a household name. Like the rest of the world, Australia was developing a keen interest in flying. Featured on the cover of The Australian Women’s Weekly magazine, the image of the aviatrix conveyed both a sense of adventure and glamour. Often described as the quintessential modern woman, she reflected a radically changing social landscape. As historian Robert Wohl suggests, ‘flight became a metaphor for the transformation of consciousness, its liberation from the constraints of normal day-to-day existence’. Travelling abroad, un-chaperoned, she was in charge of her destiny, creating her own adventure. And it was these associations around the figure of the aviatrix that were so powerful in helping to shape and redefine, images of women during the 1920s and 1930s.

English aviatrix Amy ‘Johnnie’ Johnson, the first woman to complete a solo flight from England to Australia in 1930, became a media sensation in Australia. Splashed across the newspapers and magazines of the day, she quickly became a public spectacle, with the press taking every opportunity for photographs wherever she landed. In the many photographs of Johnson waving to the crowds in her glamorous flying outfits, she could be mistaken for a film star. Her appearance itself was a crucial aspect in defining her public persona. References were continually made to Johnson’s hair and clothing during the weeks she spent in Australia. Her short hairstyle, practical yet perfectly slicked, was attractive to young Australian women and hairdressers had many requests for an, ‘Amy Johnson wave’ or ‘Johnnie shingle’. Johnson’s status as a media sensation was united with her enormous visual appeal.

When Johnson emerged from the cockpit of her plane, she was the picture of glamour, exuding refinement and elegance and her worldly sophistication was enhanced by her association with one of the most significant avant-garde fashion designers of the time. Italian designer Elsa Schiaparelli embraced plane travel as an opportunity to express her modernist aesthetic, and had designed a collection for Johnson to wear on her flights, making Johnson a fashion icon. In the 1930s an article in Harper’s Bazaar described Schiaparelli’s clothes as having, ‘the essence of modern architecture, modern thought and modern movement’, elements perfectly suited to the aviatrix. A series of photographic portraits taken of Johnson in a modern apartment, wearing the collection designed for her by Schiaparelli, show just how influential the image of the aviatrix was during the early twentieth century. For all their air of casual relaxation, the portraits are not accidental, but rather carefully crafted and posed images.

Schiaparelli designed a collection of tailored suits with skirts in white, navy and black, and made classic cut shirts in bold artistic prints. For Johnson’s record breaking flight from Croydon to Cape Town, South Africa in 1936, she was photographed wearing a Schiaparelli ‘mist-proof blue woolen suit, with a divided skirt’ and a blouse made of signature print fabric that featured newspaper clippings about Schiaparelli’s fashion, collected from England, Sweden, Germany and France. Johnson described the outfit to the press as the combination of ‘smartness with utility’. Significantly, white was encouraged for flight wear during this period, as it helped to perpetuate the idea of flying as a clean and luxurious form of transport, unlike steam engines.

Continue Reading
Neue Luxury • Fashion • Feature • BY Esther Agostino SHARE

Related Features

    40
  • MR ANDREA ARTIOLI

    The new renaissance

    In the current landscape of luxury fashion Artioli is something of an outlier. It remains a thriving family run business by continuing to do what it has always done: make hand-crafted shoes for men with passion and gusto.

  • 90
  • MICHÈLE LAMY

    A mesmerising Sphinx

    Michèle Lamy walks forward to greet me in the foyer of her Parisian townhouse like a tiny woodland creature: inquisitive, glistening, mesmeric—as though she has just burrowed her way through a mound of wet peat and emerged into the sunshine. In that inimitable French way, we embrace like old friends. She studies me carefully, first directly in the eye, and then all over, as if searching for my soul.

  • 37
  • Stephen Jones

    Thinking seasons ahead

    Pinning down a time to speak with Stephen Jones isn’t easy. As soon as he returns from Fashion Week in Paris, he sets off for Japan, literally with no time in between. But when you start to compile a list of the world’s leading fashion designers he collaborates with, patience is obviously required.

Share this