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Gucci is pleased to announce the opening of its newly relocated store in QueensPlaza, Brisbane. The store spans over 3,313 square feet and houses a wide selection of men’s and women’s ready-to-wear, handbags, shoes, accessories, watches, jewelry, eyewear and fragrances.

The façade in Arabascato Orbico marble, the first of its kind in the South East Asia Pacific store network, welcomes visitors and sets the tone with its striking Rhombus pattern. Once customers have crossed the threshold, they are invited to feel welcome and relaxed in the discreet interior, where understated drama is created by the surprising and unexpected combination of surfaces and materials. Soft elements like velvet armchairs and vintage dark wood display furniture offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic.

Contrasting merchandising elements represent different design codes, and these combine to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store. Each Gucci boutique is therefore a “cabinet of curiosities”, created to delight and inspire.

Hand-painted parquet provides an unexpected decorative effect to the floors, while being harmoniously integrated with the herringbone wood that runs through the rest of the store. Juxtaposition of this sort, where opposites forge a new connection, is repeated throughout: technical, display units contrast with the softness of the rich fabrics that adorn the rooms; round tables offset rectangular ones; dark wood finishes sit next to dusty pink or dark grey matelassé velvets, used for upholstery and fitting rooms. Throughout the store one finds sumptuous velvet chairs, while vintage oriental rugs are layered over each other for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.

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