Neue Luxury is a global dialogue on luxury in the 21st century.

We all crave experience. Whether it’s the rush of a rollercoaster or an illicit kiss, the quest for adrenaline is an inherent, almost universal trait. Experience is what pushes us on, satisfies our dreams and brings us fulfilment. More than merely being there, experience is etched onto our senses. We see and retain, hear and respond. We remember.

“Oscar Wilde comes to mind when he said ‘to live is the rarest thing in the world. Most people exist, that is all.’” Conversely, Brett Phillips, Founder and Editor in Chief of Neue Luxury is used to reaping the best of life. His mission has long been to satisfy the nuanced needs and creative desires of the Now Generation—people who, like him, think outside the box and into the next hemisphere. Neue Experience is now taking things to a whole other level.

Imagine a bucket list that combines intellectual engagement with conspicuous pleasure. Want to bathe in the glow of the Northern Lights? Spend quality time with the world’s foremost artists and creatives? How about discovering Australia by Private Jet? There’s a dotted line just waiting to be signed.

“We thought, who in our world would we want to undertake an experience with? It’s like the age-old question: who would you invite to a fantasy dinner party? Who in our ecosystem, in our universe, would we look to or start talking to? We’re inspired by the great iconoclasts of our time. Our audience want to be as close to the centre of this world as they can. They want to be at the coalface of creativity. These experiences are now possible.”

Phillips is aware that the world is changing at pace. Modern consumers, wary of fleeting trends and global depreciation, want to experience rather than just purchase. “The luxury space has changed,” he says. “It’s no longer just about material luxury. There’s been a tectonic shift in understanding the rise of experiential luxury, and we’re combining this with the changing attitudes of people and their desire for self-actualisation and self-fulfilment. It’s for those who seek a life infused with beauty, art, culture and fashion, first and foremost. It’s for the curious and adventurous.”

Launching over forty experiences and scores more in the planning, this is about engaging with a world that is often out of reach. The exclusivity of spending time with Piero Ferrari is a rarefied kind of an opportunity. As is the chance to engage with the legendary Belgian artist Johan Van Mullem in his own private residence. Perhaps a spirited tour of Yves Saint Laurent’s Marrakech appeals? The opportunities seem boundless. “There are no restrictions,” agrees Phillips. “When we sat down we asked ourselves, what would we want to do? What would capture our imaginations?

Luxury is a subjective proposal but Neue Experience provides the opportunity to engage on your own terms. “While the key tenants of luxury are rarity and scarcity. We are not being discriminatory in that sense, but these notions underpin many of our experiences. It’s not the everyday. We want to suspend reality and explore experiences that no one thought possible.”

What would Oscar Wilde think? “Well Wilde himself said ‘I can resist anything but temptation’. Neue Experience is for those who want to experience the world on their own terms. In a pragmatic, functional, rational world, this is the stuff dreams are made of.”

Inspired by the great iconoclasts of our time, Neue Experience creates extraordinary, once in a lifetime experiences for those who seek of a life infused with luxury, beauty, art and culture.